Freelance UX/UI Design & Art Direction

DIGITAL SOLUTIONS
THAT GROW
YOUR BUSINESS
Digital Solutions
THAT GROW
YOUR BUSINESS

I'm Shanna Stadler – a UX/UI designer and art director with over 17 years of experience, including projects for Hapag-Lloyd Cruises, Alpina Farben and Rügenwalder Mühle. I bring brand thinking and interface design together – for companies planning a website relaunch, and for agencies looking for senior support.

I'm Shanna Stadler – a UX/UI designer and art director with 17+ years of experience. I bring brand thinking and interface design together – for website relaunches and as senior support for agencies.

Work in Motion

CONCEPT & DESIGN

BENEFIT

To stand out against generic templates, I build bespoke digital experiences rooted in user-centered design.

What i do
UX Research & Analysis
UX Strategy & Concept
Interface & Design System
Handover & Build Support
What i Do
UX Research & Analysis
UX Strategy & Concept
Interface & Design System
Handover & Build Support

BRANDING & Vision

BENEFIT

Good branding works before you say anything. It conveys clarity and emotion – and builds trust with
your audience.

What i do
Brand Strategy & Positioning
Identity Design
Brand Guidelines & Brandbook
Creative Direction
Communication Strategy & Tone of Voice
what i do
Brand Strategy & Positioning
Identity Design
Brand Guidelines & Brandbook
Creative Direction
Communication Strategy &
Tone of Voice
01   /   MY Credo   /

In an endless sea of template websites, the ones with real personality stand out.
Otherwise — where's the fun, right?

02   /   HOW I WORK   /

17+ years of experience in digital design and art direction

I bring together two disciplines — art direction and digital UX/UI design — and let each shape the other. Most of all, I like working closely and hands-on with my clients. It starts with truly understanding the product, the brand, and the real problem behind it — often in a shared workshop, with the right questions and real listening. From there, I develop the first concepts and visions that set a clear direction. And I turn all of it into layouts with real visual presence: bold and built for the web.

03   /   Industry Range   /

Food, interior, sport, FMCG — and everything between

On the surface, these worlds share little. What connects them is people: I'm deeply curious about how they behave, what they notice, and why they trust a brand. That curiosity runs through every industry I've worked in — and it's exactly why my approach works just as well across all of them. What changes is the context; the way I listen and translate it into design stays the same.

/   My Promise   /

STRATEGIC DESIGN
THAT GROWS
YOUR BUSINESS

SEE THE CASES
01   /   MY Credo   /

In an endless sea of template websites, the ones with real personality stand out. Otherwise — where's the fun, right?

2   /  How i work  /

17+ years of experience in digital design and art direction

I bring together two disciplines — art direction and digital UX/UI design — and let each inform the other. I listen closely and ask the questions others skip, then turn what I find into layouts with real visual presence, bold and built for the web.

And I'm not afraid to throw out a concept and start fresh when the work calls for it; good design rarely lands on the first round, and I've never minded going a few more.

3   /  Industry Range  /

Food, interior, sport, FMCG — and everything between

On the surface, these worlds share little. What connects them is people: I'm endlessly curious about how they behave, what they notice, what makes them trust a brand.

That curiosity runs through every industry I've worked in — and it's why the same design thinking holds up across all of them. What changes is the context; the way I listen and translate it into design stays the same.

  /  My Promise  /

STRATEGIC DESIGN THAT GROWS YOUR BUSINESS

See the Cases

Selected Work

Elli Wallbox B2B Shop

Rügenwalder Mühle Website Relaunch

Elli Wallbox B2B Shop

Alpina Farben Website Projects

TÜV Nord Design System

HSV Website Relaunch

Hapag Lloyd Cruises Relaunch

More cases soon ...

DT Swiss Website

MY PROCESS

/ 1 /

DEFINE

It starts with the right questions, not layouts. In a shared workshop we work out what the project should actually achieve – often that isn't sharp yet at the start. I sharpen it with UX audits, my own research and benchmark analysis, until assumptions become solid findings. The clearer we get here, the fewer detours later – this direction carries the project through to launch.

/ 2 /

DESIGN

Now the findings take shape. I develop the design system, craft the user journey and lead the creative direction – thought out in components and patterns that hold together, not in single pages. We go through it iteratively: first direction, your feedback, refine. The result is a visual language that's unmistakably yours and scales across every touchpoint – driven throughout by your brand and your users.

/ 3 /

BUILD

Design only works if it can be built. I deliver production-ready assets, document every state and every spacing, and stay reachable through the handover for the questions that come up mid-development – the small decisions that determine whether the result feels right in the end. I support the build as the bridge between design and code – there until it's live.

/ 4 /

RUN

Launch isn't the finish line – it's the first real test. Once the site is live, I stay on it – reviews, bugfixing, fine-tuning. Because real users show what no mockup can: I look at how they actually behave and refine based on live data rather than defending the original plan. A website is never truly finished – it grows with your business, and I make it better with every round.

/ 1 /

DEFINE

It starts with the right questions, not layouts. Together we work out what the project should achieve. With UX audits, research and benchmark analysis I turn assumptions into solid findings – the direction that carries
everything else.

/ 2 /

DESIGN

Now the findings take shape. I develop the design system, craft the user journey and lead the creative direction – in components and patterns, not single pages. Iterative, with your feedback in every round, until the visual language is unmistakably yours.

/ 3 /

BUILD

Design only works if it can be built. I deliver production-ready assets, document every state and spacing, and stay reachable through the handover – as the bridge between design and code, there until it's live.

/ 4 /

RUN

Launch isn't the finish line – it's the first real test. Once the site is live, I stay on it – reviews, bugfixing, fine-tuning. Real users show what no mockup can: I refine based on live data rather than defending the
old plan.